Brand Development
As a producer, I’ve led client relations and structured the process of discovering, defining and delivering brand identities as well a their various expressions. Whether tailoring a website’s look & feel, the point of view in an exhibition, or the identity of a startup venture, it’s the brand strategy that provides cohesive direction.
Our experience of brands encompasses a broader perception of the organizations who provide us products or services. A brand is represented by its visual identity, but is also characterized by its personality, voice, values, and positioning relative to its competitors.